Kohler Co. recently launched SaveWaterAmerica.com – a viral online campaign dedicated to teach homeowners how easy it is to save water. With the launch of this site—and help from Web visitors—Kohler will provide up to $1 million worth of water-saving plumbing products to Habitat for Humanity.
Web visitors to SaveWaterAmerica.com are asked to participate in a three-question quiz, and for every completed quiz, Kohler will donate $1 worth of product to Habitat for Humanity, which will be tracked in real time on the Web site. The short quiz calculates how much water and money the visitor’s family could save if they replaced their old toilets.
Kohler has already guaranteed to provide $500,000 worth of product to Habitat for Humanity, and is encouraging homeowners to log on to its new site and ‘virtually’ match the pledge toward reaching the goal of $1 million in product donations. The full donation of $1 million would equate to Kohler donating enough plumbing products to complete nearly 600 Habitat homes. The products will help build sustainable homes.
